Case Study

Kickstart Your Coaching Business with CoachingWebsites

Betty Lonis

Client Since: 2025
Location: Indiana
Practice Size: Sole Proprietor

Challenge:

Betty Lonis was seeking a cost-effective platform to create an online presence for her coaching and consulting business, but found many of the DIY site builders were so time consuming, she’d barely have time to see clients. The self-starters all lacked relevant coaching content to get her website ranking in search engines, meaning she would have to build out each page of her website from scratch.

Solution:

After researching several digital marketing solutions, Betty found a preferred partner, CoachingWebsites, on the International Coaching Federation website and reached out to our experts for an overview of our services. The sign up process was quick and easy, and paired with a dedicated onboarding team, Leading Edge Coaching was launched for online clients.

Impact:

Leading Edge Coaching has already seen leads and clients utilizing their website as a means to book consultations and learn more about the various services offered, including HR Consultation, Individual, and Executive coaching. CoachingWebsites’ dedicated support team doesn’t disappear after the onboarding process, either. They continue to provide assistance to Leading Edge Coaching, making requested adjustments or answering inquiries.

“I signed up because for a small fee, I could have a specialist assist me with the setup of the site - I didn’t have to figure it out on my own. The setup was very easy!”


- Betty Lonis

About


Leading Edge Coaching is a business led by Betty Lonis. With over 30 years in executive Human Resources roles, coaching and counseling leaders at all levels in mid and large-sized organizations, Betty uses the power of coaching to help others make a difference in how her clients live and view their passions. She is a passionate advocate for helping clients grow, reach their goals, and make the impact they’re capable of. Betty holds a B.S. degree in Psychology from Purdue University Indianapolis, an M.B.A. in Personnel & Human Resources Management from Indiana University and a professional certificate from the International Coach Federation (ICF)-accredited Level 2 Coach Education Program, through the Leadership Coaching for Organization Performance program at North Carolina State University.

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